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Celebrate Your Independence with a New Swimsuit!


The Fourth of July is just around the corner – next week, in fact! – and that tends to mean a long weekend full of cookouts, pool parties, beach time and enjoying the best that summer has to offer! If you’re planning for some fun in the sun next week, now is the perfect time to shop for a great new swimsuit to surprise your friends and your special someone! Look great and feel fabulous in one of our hot swimsuit styles for 2013 – now is the time to take the plunge as the first day of summer was last Friday, and we’ve got months of hot weather stretching ahead and long days to fill!

Hot Swimsuits for Young Women – B. Swim Style
If you’re a teenager, college student or recent graduate, B. Swim is THE swim brand for hot, youthful styles! Designer Nikol Roberts says of the perfect bikini “the skimpier the better” – and her designs this year focus on pastel-brights and strappy and interesting silhouettes that will get you noticed. B. Swim’s design is influenced by sportswear, so you’ll find some styles that are perfect for beach volleyball, pool parties, or even just lounging on the beach and catching the eye of that hot guy you’ve been watching! (For a Fourth of July style, match the great B. Swim Blaze Damsel Demi Swimsuit Top with the B. Swim Tron Cheeky Cupcake Swimsuit Bottom, and pair it with a white cover up – red, white and blue!)

Fun and Flirty Swimwear for Beach- or Poolside – Tara Grinna
Tara Grinna swimwear is the perfect option for slightly more mature shoppers who still want fun and flirty styles they can wear to the beach or poolside! Tara Grinna specializes in funky prints and flirtatious styles that show plenty of skin – or hide what you’d rather not show. Pick a style that best suits your body, and enjoy some great colorful prints – or rich solids – that show the world who YOU are. (Want your own red, white and blue pick? Try the versatile Tara Grinna Avox Slider Halter Swimsuit Top, paired with the flattering Tara Grinna Cinna Fold Over Hipster Swimsuit Bottom and the Tara Grinna Fox Face Stretch Wrap Cover Up!)

Flattering Swimsuits for the Fashion Forward – Aerin Rose
If you love fashion and really appreciate the small details that elevate something from ordinary to memorable, Aerin Rose swimsuits are a great place to start shopping for your new swimwear! Aerin Rose integrates fashionable details into every design, from hardware accents to flattering ruching, enchanting necklines and figure-defining styling. Whether you love a playful print or a classic solid, or maybe some nice color blocking to create a great silhouette – Aerin Rose has a great style option for you. And Aerin Rose swimsuits are designed to fit and flatter a real woman’s body, so you’ll find great looks for every body type! (For a red, white and blue combo – pair the Aerin Rose Twilight Collection with something in the Aerin Rose Poppy Collection, and the classy Aerin Rose Ritz Bandeau Maxi Dress cover up!)

Mix and Match Separates – Sunsets and Swim Systems
Love to mix and match? All of our designers are great at that, but two have made it a specialty: Sunsets Separates and Swim Systems are our mix-and-match go-to designers. Pick the best swimsuit top and swimsuit bottom for your body. Customize the coverage you want on top and bottom, and enjoy some great prints or infinitely-matchable solids. These two designers offer great options to round out your swim wardrobe – buy a few different pieces for top and bottom and you’ll have enough swimsuits to mix-and-match your way through every great pool party or beach barbecue of the summer!

Looking for something else entirely? Browse our entire swimwear collection and treat yourself to a hot new swimsuit for next week’s Fourth of July Weekend!

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