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History of the Bra Archive

Bras from the 1970s to Present

The post-”bra-burning” era of the 1970s began to see some of the fastest evolution of the bra, and has brought today’s women a plethora of choices and bra options. During the past 40 years, bras have undergone the most dramatic changes since their inceptions; leaping and bounding lightyears ahead of where they were for the

Feminist Protests: the Bra in Danger

The 1960s and 1970s brought a lot of changes to the American mindset. These decades saw an increasing interest in qualify and fashion. The idea of maternity and mastectomy bras became more widely accepted, and women were more inclined to wear them than before. Washing machines became increasingly more popular, and demanded more durable bra

The Evolution of the Modern Bra

As we discussed a couple of weeks ago, the first modern bras were patented in the early 1900s, and exploring the Edwardian era has brought us back to the birth of the modern bra. But the bra as we know it today has undergone a lot of change in the first half of the 1900s;

Bras in the Edwardian Era

The precursor to the bra took on many forms, and the early bra during the Renaissance and Victorian era went to new heights to provide shaping for women to assume the fashionable ideal of beauty. Women during this era donned torturous undergarments every single day for the sake of appearing “fashionable,” and women developed a

Bras and the Clothing Reform Movement

Last week, we took a look at the history of bras from ancient times up through the Victorian era. During the Renaissance and the Victorian era, the precursors to the modern bras had come to resemble modern-day torture devices. During the late Renaissance and the 1800s, the ideal of beauty came to be a very