Elomi is the newest brand in the Eveden family, launched in 2008 specifically for full-figured women. Elomi has been wildly successful since its launch, and is the fastest-growing Eveden brand. If you’re a full-figured woman who wonders why no-one makes any stylish lingerie in your size, wonder no more. Eveden has created a new brand just for you, and it’s driving a revolution among plus-size and full-figured women.
Elomi: Unique Among Eveden Brands
Elomi is a relatively new brand at Eveden, with a launch in 2008. Elomi is Eveden’s second foray into lingerie for the full-figured woman; the first was the acquisition of Goddess in 2002. However, unlike Goddess, Elomi is a UK-based brand developed from the ground up with the plus-size woman in mind. Where Goddess consists of comfortable and basic classics, Elomi is a more fashionable entry into the lingerie field for full-figure women.
Popular Elomi Bras
What makes Elomi unique is its blend of full-figured support and design features coupled with stylish offerings designed to appeal to women who are tired of plain, boring lingerie. Elomi bras have a unique look and feel, with beautiful detailing, appealing fabrics and flattering and unusual cuts.
As Eveden’s fastest-growing brand, many of the Elomi bras are popular among full-figured women. Like other Eveden brands, Elomi offerings feature a range of cuts and styles to appeal to every woman. The popular Elomi Cleo bra, for example, is available in both an underwire bandless option and an underwire side-support option. The Elomi Caitlyn bra is available in both an underwire and a soft-cup option, so women can find the right balance between support and comfort. The Elomi Jasmine bra is a stand-alone offering, but this popular full-cup bra has a flattering design and beautiful embroidery to lend it a rich look and feel.
Elomi offers bra choices for every day life, and bras for specific purposes. Elomi strapless bras are great under low-cut tops or sleeveless, strapless dresses. The Elomi sports bra is a revolutionary design that provides support and comfort, and looks great under everyday clothing – not just at the gym. Elomi bras and panties are designed to make the plus-size woman feel and look great, and Elomi’s thoughtful design features absolutely pay off in creating a wonderful brand.
Elomi Bra Sizing
Elomi bras and briefs are specifically designed and proportioned for fuller-figured women. It’s not just a regular bra expanded for full-figured women; the proportions and designs are created with the full-figured body shape at the forefront of the design process. Elomi sizes range from a band of 32 to 52, and cup sizes C through J. Keep in mind that as a UK-based brand, Elomi sizing does deviate from standard American sizing. Elomi bra sizing is consistent with other Eveden brands, so women who haven’t been fitted for UK sizing should consult the Elomi sizing chart.