Freya as a brand is focused on producing colorful, creative, flirtatious lingerie. Many of the Freya bras and underwear can function as basics, but they’re for women who value their style just as much as comfort and support. Freya lingerie is colorful and creative, and Freya also has an active line and a swimwear line to keep you covered no matter what you’re doing!
The Freya Brand
Freya is another Eveden group brand, added to the family in 1998. Freya is another brand that caters primarily to full-busted women, and it’s made to be a little more stylish and colorful than the other brands under the Eveden umbrella at that time (Rigby & Peller and Fantasie). Freya tends to appeal to a more active, youthful, creative demographic – women who want their underwear to reflect who they are from the inside out.
Because of its success in appealing to this demographic, Freya has also added an Active line and a Swimwear line to its brand. Women who like Freya can find Freya bras, panties, swim and active wear for every mood and every activity.
Freya Bras Collection
The Freya bras collection has a lot of great choices for stylish, colorful full-busted women. Many of the Freya collections give you a couple of choices of bra styles and cuts within the collection. For example, the Freya Antoinette bra comes in a couple of different options: the Freya Antoinette Balcony Bra, and a couple of variations of the Freya Antoinette Underwire Balcony Bra. Each of these bra styles offers a different cut, different detailing and embellishment and a different look and feel. By offering multiple cut and style options within a collection, Freya gives women an opportunity to create a look that is uniquely and wholly their own.
The Freya Arabella Bra is another example of a Freya bra that comes in a couple of different styles. The Arabella bra is available in two options with slight variations, to enable women to customize exactly what they want.
Want more diversity in your selection? The Freya Eva bra collection offers both a floral embroidered bustier and a floral embroidered sheer lace top cup balconnette bra. Like the other Freya bra collections, the Eva collection comes with matching underwear depending on your style preference.
Freya Active and Freya Swimwear
Freya Active and Freya Swimwear are other important components of the Freya brand. Freya offers some great sports bras in its active collection, including the Freya Active Underwire Sports Bra and the Freya Active Soft-Cup Sports Bra. Freya Swimwear is colorful, energetic and creative – just like the women who wear it. Freya is a great choice for large-busted women.
Freya Bra Sizing
Like Eveden’s other “Brit Brands,” Freya bra sizing varies from standard American sizing. The Freya cups are labeled differently starting with the DDD/E size.
When shopping for Freya bras online, be sure to confirm that you’re ordering the correct size by consulting the Freya bra size chart.