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The Science of Bra Cups

The bra cups are responsible for providing support for your bust, and for the shaping your bra offers. Different types of bra cups are suitable under different types of clothes, and some cups offer more support than others. What do you need to know about this vital components of bra design? The Bra Cup is

The Science of the Bra Band

This week, we’re looking at the way the bra is constructed, and how various elements of the bra work together to provide support and shaping. Today, we’re going to take a look at the bra band. We’ve often pointed out that it’s not the bra straps that should be supporting the weight of the bust;

The Science of Bra Straps

Many women feel that bra straps are the single most important element in bra design. Bra straps can certainly generate a wide variety of discomfort; straps can dig into the shoulders, rub or chafe the skin, or annoy us by sliding down constantly. Many women also attribute bra straps to supporting the weight of the

Breast Movement and Bra Design

In July, we looked at the history of bras. This week, we’re going to take a look at the science of bras. While bras in their modern form have been around for a century, it hasn’t been until the last 5 to 10 years that people have really begun taking bra design to a level

Take Advantage of Our Swimwear Sale for Your Last Splash!

Ok, ladies – it’s official! Labor Day is just a month away now! Moving into the hottest month of the year, and with Labor Day as the typical “last gasp” holiday – now’s the time to prep for your labor day and late summer vacation plans. We’re nearing the last splash – are you ready?